Research & Consumer Insights Portfolio
I make the connections no one else sees. I turn ambiguity into action. I build things from zero to one.
Three verticals where I've built real expertise through years of hands-on work.
GLP-1, telehealth, supplements, insurance. Understanding how consumers make health decisions and how to reach them without being sleazy.
Loans, debt relief, insurance leads. The compliance minefields, the consumer psychology, and the advertiser dynamics that make or break campaigns.
Affiliate networks, lead generation, publisher-advertiser ecosystems. I've sat on every side of these deals and understand all the incentives.
Equal parts creative and analytical. I don't just collect data. I find the story it's trying to tell.
I actively seek answers to questions that are verging on impossible to answer. The uncomfortable questions lead to the biggest breakthroughs.
I see patterns across datasets, conversations, and behaviors that others miss. Cross-functional thinking is my default mode.
Comfortable putting a stake in the ground without all the data. Paralysis by analysis kills momentum. Action creates learning.
Research that doesn't change decisions is just noise. Every insight I deliver is tied to a clear action and measurable outcome.
This is how I work. These are real projects, not hypotheticals.
How qualitative research shaped a consumer-first product experience
The GLP-1 weight loss market exploded with options, but consumers were overwhelmed. How do we help them navigate choices while balancing advertiser needs with genuine user value?
"Consumers don't want to be sold. They want to be understood. The winning experience acknowledges their skepticism and provides genuine comparison tools, not just promotional content."
Beta test with 58 partners for one Account Manager to validate the approach
Managing hundreds of partner relationships across publishers, advertisers, and networks. Conversations scattered across platforms. Opportunities falling through the cracks. No system to track who needs what, or who's been waiting.
"Most 'dead' relationships aren't dead. They're waiting. 73% of partners marked 'inactive' responded within 48 hours when re-engaged with relevant, specific value."
Solving the amnesia problem in AI assistants
Every AI conversation starts from zero. Explain your business again. Remind it of your preferences. Re-establish context. Repeat forever. I wanted an AI that actually felt like a partner, not a stranger with short-term memory loss.
"The AI's instinct is to be helpful immediately. That's the wrong instinct. Reading context first, even when it feels slow, prevents 90% of the mistakes that erode trust."
Orion knows my voice, my banned phrases, my partner relationships, my priorities. It catches itself when it slips into AI-speak. It asks questions when something's unclear instead of guessing. It picks up mid-thought where we left off.
This portfolio? Orion helped build it.
From "this is impossible" to "how did we live without this"
I've built 15+ products from scratch. Publisher management dashboards, scoring systems, SaaS tools, AI agents. The ones shown here are the most recent. Each one started with a problem that seemed too messy to solve, and ended with something people actually use.
I pull from whatever method gets the answer. Qual, quant, or just talking to people until the pattern emerges.
Balancing business needs, consumer experience, and advertiser value.
"The best ad experience is one where everyone wins. The consumer finds what they need. The advertiser reaches the right audience. And the business grows sustainably. Finding that balance is the hard part. That's where I live."
What does the user actually need? Not what we want to show them. Understanding motivation, skepticism, and decision triggers.
What makes a quality lead vs. a wasted impression? Aligning advertiser goals with genuine consumer intent.
What drives sustainable growth? Short-term revenue vs. long-term trust. Building experiences that compound.